Towell’s history spans over more than 150 years of dedication, integrity, and hard work by multiple generations of our family
Towell's journey began in 1866 when William Jack Towell established the company in Oman. It pioneered the sale of Kerosene and shipping materials sourced from the USA, laying the groundwork for its enduring legacy in the market.
In 1907, Mohammed Fadhel assumed leadership of Towell, marking a pivotal moment in its history. His visionary stewardship set the stage for future growth and expansion, solidifying Towell's position as a market leader.
In 1914, Mr. Mohammed Fadhel acquired complete ownership of the company, cementing Towell's direction and stability.
Following Mohammed Fadhel's passing in 1916, his eldest son, Sultan Fadhel, took the reins of the company, symbolizing a generational shift in leadership.
In 1947, Sultan's son, Ahmed, alongside his brothers Qamar and Ali, expanded Towell's operations into Kuwait, marking its first significant expansion beyond Oman.
Towell further expanded its footprint in 1956 by venturing into Iraq, demonstrating its adaptability and ambition in new markets.
In 1965, Towell Holding established its first food distribution division in Kuwait, diversifying its business portfolio and catering to evolving consumer demands in the food industry.
Ahmed Sultan's pivotal role in Oman's development in 1970, marked by the establishment of The National Bank of Oman and The Mutrah Hotel, underscores Towell's multifaceted contributions beyond commerce.
The establishment of Sultan International Electronics Company in 1977 signifies Towell's expansion into the electronics sector, broadening its business scope and market reach.
In 1978, Towell expanded its operations by establishing METCO, marking a significant milestone in its journey. For decades, METCO has provided numerous telecommunications and ICT solutions.
Towell diversified its operations in 1988 by establishing Sultan International Printing Company and forming partnerships with Jotun Paints.
The consolidation of Towell's FMCG business under Bustan Al Wataniya (BW) in 1991 streamlines its operations and reinforces its market position in the FMCG sector.
The establishment of Towell International Group Company in 1992 signifies a strategic organizational restructuring, fostering synergy and collaboration across Towell's diverse business units.
METCO's regional expansion into Iraq, Sudan, KSA, UAE, and Oman from 2003 onwards illustrates Towell's strategic vision for market diversification and geographic reach.
The establishment of Towell International Holding (TIH) in 2005 lays the foundation for streamlined corporate governance and strategic oversight, ensuring operational efficiency.
In 2013, Towell consolidated its Kuwait operations under Towell International Holding Co., optimizing its regional presence and operational effectiveness.
Towell's acquisition of Kuwait United Chemalloys Manufacturing Company (KUCM) in 2015 represents a strategic expansion into new market segments and industrial capabilities, strengthening its market position
Through its subsidiary Al Bustan Al Khaleeji, Towell Holding's acquisition of 51 percent of Goodlife Co. in 2018 signals further expansion and diversification in consumer goods and retail sectors.
Towell's joint venture with Ferrero and its ongoing expansion initiatives in 2019 demonstrate its commitment to strategic partnerships and sustained market growth.
The consolidation of Sultan International to Sultan Electronics & Logistics (SEAL) in 2022 to streamlines Towell's operations and reinforces its market presence in the electronics and printing sectors.